2013-12-08Beam uses in-house insightWarcSo the transition from theory into practice is critical: "We actually timed it in a way that it would funnel into our ideation process," Lakshmanan continued. "And we incorporated all of our sales teams, so they are already bought into what we are ...
2013-12-09FROM READERS: Perfectionism impedes writing processColumbia MissourianThe “yes, and” rule of improvisational comedy also applies, where nothing is stifled, squelched, or stopped in the ideation process, because brainstorming implies that whatever kernel of an idea I am working with receives affirmation and extension by ...
2013-11-26Avoid the Wild West of App DevelopmentCredit Union TimesThe goal is not to stifle innovation by introducing a “toll gate” process but rather to infuse some discipline into the ideation process. 2. Create an App Roadmap for Your Organization. Identify the various stakeholders in the organization that could ...and more »
2013-11-26The 5 Types of Mentors to AvoidHuffington Post (blog)A great mentor seeks to nurture the ideation process, and celebrate triumphs; for a Topper, the startup is simply the opening act. This show is all about them. The Vulture. The Vulture sees mentoring primarily as an opportunity to advance a personal ...and more »
2013-12-04Agencies divided on in-house production vs outsourcingCampaign Asia-Pacific (blog)“We are able to provide more value as we are more integrated into the overall creative development and ideation process, and are not adding extra mark-ups and costs into this process.” Other advantages include reduced response times and a more direct ...
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