2013-05-21Saatchi & Saatchi Wellness, April 2013PharmaLive (press release) (subscription)Creating a methodology to drive the ideation process, the launch of the Saatchi & Saatchi Wellness Lab in 2012 provided not just thought leadership, but what agency leaders calls “Do Leadership” – translating how attitudes manifest themselves in ...
2013-05-19Political smarts a cornerstone for innovationB&T Marketing & MediaHe said that organizations would be better placed trying to bring innovation into the every day way of doing business. By this he means companies need to have focus, so that they can limit their ideation process to particular problems that need solving ...
2013-05-17Daily News & AnalysisHigh HSC result may fuel demand for BSc seatsDaily News & AnalysisThe 92.53% result of HSC examinations will inadvertently increase rush for admissions in various science colleges of Gujarat University, and the varsity has already initiated ideation process to tackle the same. Principals of the science colleges and ...and more »
2013-05-13Publicis Life Brands Medicus, April 2013PharmaLive (press release) (subscription)'Listening' to these data will be a key future step to yielding insights that can enrich the ideation process and deliver greater value to PLB Medicus clients. A crucial element to achieving these goals is the PLB Medicus CME (Coaching-Mentoring ...
2013-05-05Forbes IndiaThe Benefits of Embracing Conflict and IntegrationForbes India... shown that the larger the number of cognitive elements that are relevant to the task and activated during the ideation process, the higher the likelihood that unusual associations or solutions will be generated and the larger the pool of available ...
2013-05-05If a paradoxical frame is not activated, the employee is likely to focus on only one dimension and not the other, missing the opportunity to achieve both Read more
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