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Marketing-Sweet-Spot News

2014-04-23

2015 Chrysler 200: A contender is born - The Detroit News

2014-03-27
2015 Chrysler 200: A contender is bornThe Detroit NewsThe 200's marketing sweet spot is 35-year-olds with no kids who crave the 200's sporty, coupe-like lines. I asked 200 marketing chief and unreformed motorhead Andy Love if Chrysler would entertain an SRT performance version. His answer: With Subaru ...and more »

2015 Chrysler 200: A contender is born

2014-03-27
Raised by 1,000 shiny new robots in Chrysler's revamped Sterling Heights assembly plant, this stallion deserves a look in the midsize Derby. The offspring of Chrysler design and Alfa Romeo engineering, this thoroughbred is Chrysler's hope for glory in the highly competitive midsize sedan segment.