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About Branding


Branding, type-establishment, character-determination, name it whatever you like, we are practicing it all the time. Admitted, in business the skill of developing a rapid insight could be invaluable. Imagine how great it would be if we would all develop the ability to make a snapshot of every job-applicant, in order to see where his/her strengths and weaknesses were? Well, the positive side, according to the lecture I received today is, that we already do that - unconsciously. We "brand" people the moment we see them. However, the negative side remains that we don't always execute the branding process in the right way. It is this very branding - this first moment snapshot - that guides our approach toward another person. It is branding that makes us extra open to some and overly defensive toward others. There are some people that we just can't stand, no matter what they do... and others that just can't go wrong with us, no matter how often we will receive warnings from third parties! As I also learned tonight, we tend to ignore those warnings, and sometimes even their realization, because we don't like to admit to ourselves that our first impression was wrong?

Another funny thing I observed tonight is, that people will easily tell you, when asked, that they prefer to hire employees that are their opposites, "so that performance gaps can be filled." This, as we all know by now, is just an idealistic dream, a song that we know by heart and therefore sing so well; yet don't understand the words of. For in reality, it has been proven time and again that no one really goes for diversity, because we have an inborn tendency to stick with whatever is familiar to us, and that is...right!... the person with most of the characteristics we know best: the ones we own ourselves!

But in case we, as potential leaders, really want to establish an ideal work-environment with the necessary diversity in characteristics, backgrounds, and qualities; how can we, make a mental snapshot to be sure that we're hiring the right people given our current team of workers? Well, easy: if you know what you have, you also know what you lack, and ? therefore - need to find. If you know about yourself, for instance, that you are a fast-paced, goal-oriented decision-maker (let's call this type 1), you want to get an analytical and stabilizing element to balance your team. People with persuasive tendencies (type 2) usually don't mind showing their emotions, while the type 1 individuals ? the ones with controlling personalities - will hide their feelings and just go for the job? fast! People with stabilizing skills (type 3) will seek to solve interpersonal problems. The ones with analytical skills (type 4) will review and re-review the process endlessly before shooting it to execution. Interestingly, most people have 2 types represented within them: a dominant and an underlying type. The dominant one is the one you represent, while the underlying one determines how you get your results.

It's an interesting skill for leaders to look into. And an eye opener for people who thought they knew themselves for decades. However, a word of caution is in place here, no matter what personality test you take, remember that these are mere snapshots that are subject to change through time and in different situations: one can, for instance, predominantly be a controller at work, yet more of a persuader in the private domains of life.

Branding people on basis of a first impression is therefore never a good idea, even though it's hardly preventable. The only thing we can do, now that we are aware of this tendency within us, is to keep an open mind for 2nd, 3rd, 4th and even 5th impressions. Sounds reasonable? I thought so too!

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About Branding News

Sep
05

2010-09-05

Aug
30

AMD to retire ATI branding - ZDNet (blog)

2010-08-30
IndyPostedAMD to retire ATI brandingZDNet (blog)First, the AMD believes that dragging along two brands - the AMD brand and the ATI brand - is unnecessary since consumers it seems find the AMD brand ...AMD Nixing ATI Label In Brand Consolidation MoveGamasutraAMD to end ATI brandingComputerandvideogames.comAMD To Drop ATI BrandingMac RumorsAfterdawn.com -DailyTech -SlashGear (blog)all 168 news articles »
Sep
03

AMD defends decision to bin ATI brand - ZDNet (blog)

2010-09-03
AMD defends decision to bin ATI brandZDNet (blog)Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...and more »
Sep
03

Huawei Bets on Google Brand, Low-End Smartphone in Europe Push - Bloomberg

2010-09-03
New York Times (blog)Huawei Bets on Google Brand, Low-End Smartphone in Europe PushBloombergHuawei Technologies Co., China's largest phone-equipment maker, is betting Google Inc. branding and ...Google-branded Android phones live on through entry-level Huawei handsetTotal TelecomHuawei announces an Android 2.2 phoneInquirerHuawei Ideos: Android 2.2, 2.8 inch QVGA screen, around $150IntoMobile (blog)EuroDroid (blog) -What Mobile -Rethink Wirelessall 131 news articles »
Sep
05

Improve 'brand' to reach the top - The Augusta Chronicle

2010-09-05
Improve 'brand' to reach the topThe Augusta ChronicleWhat does your personal brand say about you? If you were asked to be a guest speaker on a national television program, would you accept or decline the ...
Sep
05

How to... Get yourself noticed - Daily Mail

2010-09-05
Daily MailHow to... Get yourself noticedDaily MailIf you've got something to market - be it a hand-printed T-shirt, home-made cupcakes, or a blog - understanding how to brand yourself for ...
Sep
05

The branding of a region

2010-09-05
It's not just companies and products that need solid branding. Sometimes entire regions need a "hook." One area of the state is hoping to get just that, and it is looking for immediate results.Southwest Mississippi suffers from an identity crisis that hinders economic development in the region,...
Sep
05

Selling Southwest Miss.: The branding of a region

2010-09-05
JACKSON — It's not just companies and products that need solid branding. Sometimes entire regions need a "hook." One area of the state is hoping to get just that, and it is looking for immediate results.
Sep
03

Branding Ghana With Our Brand Of Football

2010-09-03
Just like we know people by their names, we know hundreds of brands by name. But, like people too, the more you know about a brand, the more it seems to have its own individual personality.
Sep
05

Morrissey - Morrissey Blasts Chinese Over Animal Welfare

2010-09-05
Singer MORRISSEY has caused outrage by branding the Chinese a "sub-species" for their "horrific" treatment of animals.The animal rights campaigner and strict vegetarian...
Sep
04

Charlie Walk celebrates birthday with star-studded spinning class

2010-09-04
How's this for a new fad? Branding czar Charlie Walk celebrated his birthday Thursday with a special spin session at SoulCycle Bridgehampton. Guests including...
Sep
05

Personal Finance | Small Business Video Branding For 2010: There are still debates going on about how business ow... http://bit.ly/akFiIy

2010-09-05
Personal Finance | Small Business Video Branding For 2010: There are still debates going on about how business ow... http://bit.ly/akFiIy
Sep
05

RT @loubortone: Online Branding Tip: It’s not about you. It’s about them!

2010-09-05
RT @loubortone: Online Branding Tip: It’s not about you. It’s about them!
Sep
05

Why would punks care about their "punk" image? http://cot.ag/dwj0vR #music #greenday #branding #marketing

2010-09-05
Why would punks care about their "punk" image? http://cot.ag/dwj0vR #music #greenday #branding #marketing
Sep
05

Dude I Hate My Job Blogging Course: Adam Horwitz Has Once Again Come Out With A New Course About Branding Yourself... http://bit.ly/9HUocu

2010-09-05
Dude I Hate My Job Blogging Course: Adam Horwitz Has Once Again Come Out With A New Course About Branding Yourself... http://bit.ly/9HUocu
Sep
05

Video of Jobs in '97 talking about marketing and branding http://j.mp/9TXzLT brilliant

2010-09-05
Video of Jobs in '97 talking about marketing and branding http://j.mp/9TXzLT brilliant