Learn to Turn Your Expertise Into Expert Profits
Branding: Do You Stand Out From the Crowd?

Branding means finding a way to stand out from the crowd. Are you branded?
Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves.

Mary is also starting a coaching practice. She says she wants to help clients find out who they are, and make great strides in their careers.

All good coaches help their clients touch the source, as I call it, discover their strengths and set and reach new goals. All chiropractors offer spinal adjustments. All businesses that sell widgets, sell widgets.

Why would someone choose Bill or Mary then, instead of one of the tens of thousands of coaches out there?

90% of coaches feel they are highly differentiated from other coaches, says William Arruda, The Branding Coach, who has had 20 years experience in international branding. Yet, he adds, only 10% feel strongly that their differentiation is visible to their ideal clients William helps individuals and businesses define their unique promise of value and build strong, memorable brands.

Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He's empathic, gentle, versed in psychology, and has led many men's growth groups. We're working on defining his ideal client.

Mary comes from a corporate background, an HR professional with an MBA. She's focused, forceful, and thinks career first. She knows her ideal client women in middle management.

Each coach has a very different background, personality style and preferred ideal client. How to get this across is what branding is about. It means finding the way to stand out among your peers in a way that helps your ideal clients find you. Are you branded?

About the Author

Susan Dunn, The EQ Coach, GLOBAL EQ. Emotional intelligence coaching to enhance all areas of your life - career, relationships, midlife transition, resilience, self-esteem, parenting. EQ Alive! - excellent, accelerated, affordable EQ coach certification. Susan is the author of numerous ebooks, is widely published on the Internet, and a regular speaker for cruise lines.

Discover how to monetize your own brand - free e-course - "7 Keys to Expert Profits"

<script type="text/javascript" src="http://forms.aweber.com/form/46/1211347546.js"></script>


1


Comments


Branding Do You Stand Out From The Crowd News

Sep
08

2010-09-08

Sep
07

The Savage Animal 09.08.10: Top 7 MTV VMA Hosts - 411mania.com

2010-09-07
ZacquishaThe Savage Animal 09.08.10: Top 7 MTV VMA Hosts411mania.comAfter awhile you can see him stray away from his normal material and just start pulling the awesomeness out of his ass. Dana Carvey was on his A-Game here ...Bloodied and Injured Eminem Does VMAs 2010 PromoSoftpediaall 48 news articles »
Aug
19

Just Ask JetBlue: Experience Helps Brands Stand Out - Forbes

2010-08-19
ForbesJust Ask JetBlue: Experience Helps Brands Stand OutForbesIf you've got a real live experiential brand to begin with, the key is to do whatever it takes to keep everything and everybody associated with the brand as ...and more »
Sep
08

Brands can help people feel big on social media - New Media Age (subscription)

2010-09-08
Brands can help people feel big on social mediaNew Media Age (subscription)We want someone who stands out from the crowd, and to attract them we need to stand out too. Reality shows such as The X Factor give people the platform to ...and more »
Sep
07

Georgia-South Carolina Preview - Gadsden Times

2010-09-07
Georgia-South Carolina PreviewGadsden TimesIn addition to a talented new option in the backfield in Lattimore, Garcia has a standout freshman in receiver Ace Sanders, who had a 53-yard run on a ...and more »
Sep
07

Celebration of Food and Whine: LA Times' Event Leaves Some Hungry - LAist (blog)

2010-09-07
Celebration of Food and Whine: LA Times' Event Leaves Some HungryLAist (blog)That's right--you could stand in line to get a $3 taco you paid $55 to have access to that you could otherwise find on the street. ...and more »
Sep
06

100+ Upcoming Social Media & Tech Events

2010-09-06
Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event…
Aug
27

Digg Responds to User Outrage: Upcoming Stories Will Return

2010-08-27
Digg has had one heck of a week. On Wednesday the social news aggregator decided it was a good time to make the switch to version 4 of its platform , which sent servers crashing and drove users bonkers. That was followed with overwhelming outrage over the buggy and feature-stripped new site, and today loyal Digg users spammed the site pleading for founder Kevin Rose to "do the right thing." This ...
Aug
22

How to Market Your Ecommerce Site with WordPress Blogs - Part One

2010-08-22
Imagine if you could implement a marketing strategy for your online business that would attract new customers and foster buyer loyalty, build credibility and trust in your niche, and enable you to give your business a strong Unique Selling Position (USP). What if this powerful marketing strategy were free or low cost, and you that you could begin implementing this strategy today with no prior ...
Aug
20

Creative job-seeking tactics that really work

2010-08-20
Competition among applicants remains fierce, and some pull out all the stops to impress
Aug
20

Oshkosh gets new brand, logo as Wisconsins Event City

2010-08-20
OSHKOSH Welcome to Wisconsins Event City.
Sep
08

2010-09-08