Branding: Do You Stand Out From the Crowd?
Branding means finding a way to stand out from the crowd. Are you branded?
Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves.
Mary is also starting a coaching practice. She says she wants to help clients find out who they are, and make great strides in their careers.
All good coaches help their clients touch the source, as I call it, discover their strengths and set and reach new goals. All chiropractors offer spinal adjustments. All businesses that sell widgets, sell widgets.
Why would someone choose Bill or Mary then, instead of one of the tens of thousands of coaches out there?
90% of coaches feel they are highly differentiated from other coaches, says William Arruda, The Branding Coach, who has had 20 years experience in international branding. Yet, he adds, only 10% feel strongly that their differentiation is visible to their ideal clients William helps individuals and businesses define their unique promise of value and build strong, memorable brands.
Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He's empathic, gentle, versed in psychology, and has led many men's growth groups. We're working on defining his ideal client.
Mary comes from a corporate background, an HR professional with an MBA. She's focused, forceful, and thinks career first. She knows her ideal client women in middle management.
Each coach has a very different background, personality style and preferred ideal client. How to get this across is what branding is about. It means finding the way to stand out among your peers in a way that helps your ideal clients find you. Are you branded?
About the Author
Susan Dunn, The EQ Coach, GLOBAL EQ. Emotional intelligence coaching to enhance all areas of your life - career, relationships, midlife transition, resilience, self-esteem, parenting. EQ Alive! - excellent, accelerated, affordable EQ coach certification. Susan is the author of numerous ebooks, is widely published on the Internet, and a regular speaker for cruise lines.
Discover how to monetize your own brand - free e-course - "7 Keys to Expert Profits"
Branding Do You Stand Out From The Crowd News
7 Keys to Building a Successful BrandFox BusinessWhat is the emotional reaction you want your audience to have when engaging the brand and what do you want them to remember? Develop your tagline based on this discussion. Stand out from the crowd. Think about who your audience is. What are your ...
Why you should build your brand from the inside-outTroy MediaAs Simon Sinek has said, “People don't buy what you do, they buy why you do it.” Having a clear heart identity and purpose helps organizations stand out from the crowd. And, because of the clutter of offerings in the marketplace, organizations need ...
Casual and controversial, this chain is now set for success in the Chinese ...Global TimesWhat do Shanghai expats think about the brand and its edgy marketing strategies? Do they think ... Chinese fashionistas want to be unique and stand out from the crowd and that's why they prefer to spend more on clothing brands from abroad. Foreign ...
Telegraph.co.ukKate, Duchess of Cambridge, shows off new royal style in Down Under tourCBS NewsFor the Duchess of Cambridge, who's rounding up her trip to Australia and New Zealand with husband Prince William and 8-month-old son George, there were additional sartorial challenges: Do royals take off their shoes at the beach? ... The standout look ...Kate shows off new royal style in Down Under tourNews Sentinelall 1,465 news articles »
Washington Post (blog)Say, what can you see? Finding the best views of WashingtonWashington Post (blog)But workers have removed the scaffolding, and the monument soon will be back in business; it's set to reopen May 12, setting the stage for a busy summer. (See tips for getting tickets bellow.) And there are other locations across the city with awesome ...and more »
The time has come to look for a job. You’ve been editing your resume like a maniac , taking in all the advice on what to take out and what verbs to use . And after much tinkering and typo eliminating, you’re finally done — and it looks just like everyone else’s. How are you supposed to stand out now? Fret not. Here are five ways your resume makes a recruiter’s eyes glaze over and, more ...
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert ...
Desperate to stand out, some megachurches are baiting Easter crowds with flat-screen TVs, iPads, and Starbucks gift cards. The craziest part? They don’t think it’s crazy.
How many times during the course of a given meeting or email exchange or conference call do the words — or something like them, "We need to find a way to stand out from the crowd. Our marketing, advertising and branding must differentiate itself from the others in our industry" enter into the conversation?
Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect.