Assuming your products or services are priced competitively and are
of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.
An established store brand name derives from hundreds of positive
impressions built by continuous expensive advertising campaigns. These ads
purchase brand trust over time. But when you're a small business you can't afford
such expensive advertising campaigns. Nevertheless, you can build trust through your
website in multiple ways. First, anchor your business in time and space
by displaying your full address and phone number. If you have an office or
brick-and-mortar store, show a photograph of it on your web page. Better yet, show photos of
yourself and your staff. Now your customers will view you as real people
rather than some faceless cyber entity from who-knows-where.
You also build trust by selling big brand name products, by
displaying clear shipping and return policies, by displaying your membership of
nationally-respected organizations, and by offering personal guarantees. You
will also build trust with a customer friendly navigation system on your web site and an easy to use
interface. Add SSL secure server for credit card transactions to ensure trusted e-purchases. You
gain credibility by having a professionally designed site, rather than
something your teenage son developed over the weekend.
Once you've established trust, sales result. You can also build trust by
repeated contact with your visitors.
The Law Of Trust News
EnquirerheraldCalifornia deportation holds drop sharply after passage of Trust ActSan Jose Mercury NewsSAN DIEGO (AP) -- Far fewer immigrants arrested by California law enforcement are being turned over to federal authorities for deportation since a new state law went into effect in January. The law was pushed by immigrant advocates and directs law ...California's Trust Act reducing immigration holds, deportationsLos Angeles Daily Newsall 179 news articles »
It's The Law: Irrevocable trust might be revocableMarconewsIn either case, proper drafting can make the trust irrevocable and may even place the trust beyond ability of a court to modify. Draftsmanship is critical, as Florida statutes and common law allow modification of irrevocable trusts under special ...and more »
New York TimesSharing cyber threat data doesn't violate anti-trust lawFierceGovernmentITThe private sector need not worry about violating anti-trust law if it shares cyber threat data, officials from the Justice Department and Federal Trade Commission said Thursday. The two federal agencies released a policy statement (pdf) spelling out ...DoJ and FTC: Private companies need not worry about violating anti-trust law ...TopNews New Zealandall 80 news articles »
Isle of Man TodayChange to trust law will make Isle of Man competitiveIsle of Man TodayTreasury member Bill Henderson said the amendments involved abolition of the law requiring there must be two trustees when land is sold. Other amendments will see the 150-year perpetuity period scrapped while the law to protect local trusts against ...
KERO-TV 23Activist push Kern County law enforcement to honor Trust ActKERO-TV 23The Trust Act went into effect in January as a means of limiting the detention of people here illegally, but some groups worry it's not being taken seriously in Kern County. Activists are working to help keep immigrant families together. Antonia Chavez ...Immigrant Rights Groups Criticize Kern County Sheriff Over TRUST ActValley Public Radioall 4 news articles »
Shadow Treasury minister says plan could 'compromise the privacy of individuals simply complying with their tax obligations' The Treasury must urgently explain its plans which are intended to allow HM Revenue and Customs to sell the personal data of millions of taxpayers to private companies, Labour says. The call comes after the Guardian revealed that ministers were planning to alter the law to ...
NEW YORK -- The Securities Arbitration Law Firm of Klayman & Toskes, P.A. ("K&T"), www.nasd-law.com, announced today that it filed a claim against NFP Securities ("NFP") on behalf of ...
Conversion and confession, justice and pastoralness, liberty and truth - all concepts of ecclesial doctrine that risk remaining abstract if not applied to the concrete reality of people, to their wounds and to their sins.
NEW YORK -- The Securities Arbitration Law Firm of Klayman & Toskes, P.A. ("K&T"), www.nasd-law.com, announced today that it filed a claim against VSR Financial Services ("VSR") on ...