Assuming your products or services are priced competitively and are
of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.
An established store brand name derives from hundreds of positive
impressions built by continuous expensive advertising campaigns. These ads
purchase brand trust over time. But when you're a small business you can't afford
such expensive advertising campaigns. Nevertheless, you can build trust through your
website in multiple ways. First, anchor your business in time and space
by displaying your full address and phone number. If you have an office or
brick-and-mortar store, show a photograph of it on your web page. Better yet, show photos of
yourself and your staff. Now your customers will view you as real people
rather than some faceless cyber entity from who-knows-where.
You also build trust by selling big brand name products, by
displaying clear shipping and return policies, by displaying your membership of
nationally-respected organizations, and by offering personal guarantees. You
will also build trust with a customer friendly navigation system on your web site and an easy to use
interface. Add SSL secure server for credit card transactions to ensure trusted e-purchases. You
gain credibility by having a professionally designed site, rather than
something your teenage son developed over the weekend.
Once you've established trust, sales result. You can also build trust by
repeated contact with your visitors.
The Law Of Trust News
Race factor in investigatory police stops erodes trust in law enforcement ...Phys.OrgThis practice has eroded the black community's trust in the police and negatively affected how minorities participate in civic life, according to the study, which included interviews with 2,329 drivers in the Kansas City metropolitan area who were ...and more »
People surveyed say they feel safer, though trust in rule of law wanesTrustLawNEW YORK (Thomson Reuters Foundation) - Police in a number of countries around the world are finding it harder to catch offenders, and people are losing trust in their countries' courts, even though they generally feel safer, according to a report ...
Important Bermuda Judgment Considers Questions Of Litigation Funding ...Mondaq News Alerts (registration)Butterfield Trust (Bermuda) Limited, (Civil Jurisdiction 2012 No. 165) handed down on 21 February 2014 contains important points relevant to the question of litigation funding, as well as to practitioners of private international law and trusts. The ...
Nigeria: Using Trust To Thrust The Veil Of Incorporation: A Review Of Prest v ...Mondaq News Alerts (registration)The reach of the decision covers matrimonial causes, trusts, legal personality and company law; for our present purposes however, the focus will be on the law of trusts and the principle of piercing the veil. Right from the decision of the English ...
Trust Fund - A Newly-Introduced Asset Management OptionMondaq News Alerts (registration)The recent re-codification of Czech civil law has introduced a new legal instrument called a trust fund or simply a trust. In adopting the concept originating from Anglo-Saxon legal tradition, the Czech Republic has become one of the few countries in ...
The securities litigation firm of Brower Piven, A Professional Corporation, has commenced an investigation into possible breaches of fiduciary duty to current shareholders of Centr
Law & Order: SVU fans, Detective Amanda Rollins (Kelli Giddish) is in deep $#*!. Over the last couple of episodes, viewers have watched as Rollins relapsed with her gambling...
Levi & Korsinsky is investigating the Board of Directors of Centrix Bank & Trust for possible breaches of fiduciary duty and oth
One legal professional, talking on condition of anonymity, explains the reality of life at the Bar
The Lozano Law Firm, PLLC celebrates 4 years of accreditation by BBB Serving Central, Coastal, Southwest Texas and the Permian Basin and has earned an A+ rating. (PRWeb March 05, 2014) Read the full story at http://www.prweb.com/releases/lozano-law-firm/bbb/prweb11633293.htm