Learn to Turn Your Expertise Into Expert Profits

The Law of Trust

Assuming your products or services are priced competitively and are of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.

An established store brand name derives from hundreds of positive impressions built by continuous expensive advertising campaigns. These ads purchase brand trust over time. But when you're a small business you can't afford such expensive advertising campaigns. Nevertheless, you can build trust through your website in multiple ways. First, anchor your business in time and space by displaying your full address and phone number. If you have an office or brick-and-mortar store, show a photograph of it on your web page. Better yet, show photos of yourself and your staff. Now your customers will view you as real people rather than some faceless cyber entity from who-knows-where.

You also build trust by selling big brand name products, by displaying clear shipping and return policies, by displaying your membership of nationally-respected organizations, and by offering personal guarantees. You will also build trust with a customer friendly navigation system on your web site and an easy to use interface. Add SSL secure server for credit card transactions to ensure trusted e-purchases. You gain credibility by having a professionally designed site, rather than something your teenage son developed over the weekend.

Once you've established trust, sales result. You can also build trust by repeated contact with your visitors.

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The Law Of Trust News

2014-07-30

Judge Upholds Blind Trust Law - CBS Local

2014-07-28
WEARJudge Upholds Blind Trust LawCBS LocalTALLAHASSEE (CBSMiami/News Service of Florida) – A state law allowing elected officials to set up blind trusts does not violate the Florida Constitution's open-government requirements, a Leon County judge ruled Monday, clearing the way for Gov.Florida judge upholds "blind trust" law for elected officials assetsWEARJudge throws out challenge to blind trust law used by Gov. ScottMiamiHerald.com (blog)Judge upholds blind trust for Scott assetsTallahassee Democrat (blog)all 30 news articles »

Hispanic law enforcement group aims to build trust in Latino community - Lake County News-Sun

2014-07-29
Hispanic law enforcement group aims to build trust in Latino communityLake County News-SunHector Alejandre, president of the Hispanic Illinois State Law Enforcement Association, acknowledges that there can be a gap in trust between the Latino community and the police officers who work in its neighborhoods. “There's a fight-or-flight ...

Review of Reviews: “The Trust as More than a Common Law Creature,” Ohio ... - WealthManagement.com

2014-07-24
Review of Reviews: “The Trust as More than a Common Law Creature,” Ohio ...WealthManagement.comThe article begins with a survey of the common law trust: its origins; the tri-party relationship of trustor, trustee and beneficiary; the various types of trusts; and the numerous reasons for creating one. A reader with a working knowledge of trusts ...

Trust Code Revisions Enhance New Hampshire's Position - Mondaq News Alerts (registration)

2014-07-29
Trust Code Revisions Enhance New Hampshire's PositionMondaq News Alerts (registration)With this new law, New Hampshire will become one of the very few states that allow modification of trusts in four ways: (1) court petition, (2) non-judicial settlement agreement, (3) decanting, and (4) trustee modification. Prior to the adoption of the ...New Hampshire Enhances Its Trust Laws, Bolstering Protections for Settlor IntentPR Web (press release)all 3 news articles »

Judge Upholds Blind Trust Law; Gov. Scott in the Clear - WUSF News

2014-07-28
Judge Upholds Blind Trust Law; Gov. Scott in the ClearWUSF NewsA state law allowing elected officials to set up blind trusts does not violate the Florida Constitution's open-government requirements, a Leon County judge ruled Monday, clearing the way for Gov. Rick Scott to continue to shield his assets from the ...