Assuming your products or services are priced competitively and are
of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.
An established store brand name derives from hundreds of positive
impressions built by continuous expensive advertising campaigns. These ads
purchase brand trust over time. But when you're a small business you can't afford
such expensive advertising campaigns. Nevertheless, you can build trust through your
website in multiple ways. First, anchor your business in time and space
by displaying your full address and phone number. If you have an office or
brick-and-mortar store, show a photograph of it on your web page. Better yet, show photos of
yourself and your staff. Now your customers will view you as real people
rather than some faceless cyber entity from who-knows-where.
You also build trust by selling big brand name products, by
displaying clear shipping and return policies, by displaying your membership of
nationally-respected organizations, and by offering personal guarantees. You
will also build trust with a customer friendly navigation system on your web site and an easy to use
interface. Add SSL secure server for credit card transactions to ensure trusted e-purchases. You
gain credibility by having a professionally designed site, rather than
something your teenage son developed over the weekend.
Once you've established trust, sales result. You can also build trust by
repeated contact with your visitors.
The Law Of Trust News
Financial PostLaw Society '80%' sure missing lawyer died weeks after millions disappeared ...Financial PostThe hunt for missing Toronto lawyer Javad Heydary and millions of dollars in missing trust account funds took a bizarre twist on Tuesday when counsel for the Law Society of Upper Canada told a Toronto courtroom it is now “80%” sure the lawyer died ...Law Society confirms missing lawyer deadThe Globe and MailHome News Law Society demands proof of death as family hold...Mississaugaall 13 news articles »
Delaware Supreme Court offers guidance on when Delaware law applies to a ...Lexology (registration)In a series of three opinions, all relating to trusts created for the benefit of members of the Peierls Family, the Delaware Supreme Court has offered clarification as to when Delaware law applies to a trust that previously was administered in another ...
Law Office of Brodsky & Smith, LLC Notifies TNP Strategic Retail Trust, Inc ...Business Wire (press release)BALA CYNWYD, Pa.--(BUSINESS WIRE)--Law Office of Brodsky & Smith, LLC announces that a class action lawsuit has been filed in the United States District Court for the Northern District of California on behalf of all those investors who purchased or ...
OneNewsNowDon't trust Obama with new gun law, says Second Amendment attorneyOneNewsNowA pro-gun organization predicts President Obama will take full advantage of a bill recently passed to further limit the Second Amendment rights of Americans. Earlier this week, the U.S. Senate approved a 10-year extension of a federal law banning guns ...and more »
To Bridge Trust Gap, Some Health Law Supporters Take Matters Into Their Own ...Kaiser Health NewsAs supporters of the Affordable Care Act brace for new headaches next year, many have concluded they cannot count on the Obama administration, whose efforts to explain and promote the law are increasingly viewed as poorly planned, unreliable and ...and more »
DALLAS, Dec. 17, 2013 /PRNewswire/ -- The Dallas injury lawyers of 1800 CAR WRECK have established a solid reputation as being leading attorneys in their community. Now, with an A+ rating with the Better Business Bureau, more can trust in the firm's unmatched reputation for providing ethical legal support. "The BBB serves as an intermediary between consumers and businesses, handling nearly 1 ...
The hunt for missing Toronto lawyer Javad Heydary and millions of dollars in missing trust account funds took a bizarre twist Tuesday when the Law Society said it is now "80%" sure the lawyer died overseas
Public opposition to the new health care law has eased in the past month, enough to help level off Barack Obama’s falling popularity – but not to turn it around. Fifty-five percent of Americans in a new ABC News/Washington Post poll disapprove of the president’s...
The Hedge Fund Association announced today the appointments of Christina Bodden and Colin Nicholson as Co-Directors of the HFA’s Cayman Islands Chapter. These talented hedg
TOWN of WALLKILL — A panel of appellate judges have suspended the law license of a local attorney while disciplinary proceedings against him are pending.