Learn to Turn Your Expertise Into Expert Profits

The Law of Trust

Assuming your products or services are priced competitively and are of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.

An established store brand name derives from hundreds of positive impressions built by continuous expensive advertising campaigns. These ads purchase brand trust over time. But when you're a small business you can't afford such expensive advertising campaigns. Nevertheless, you can build trust through your website in multiple ways. First, anchor your business in time and space by displaying your full address and phone number. If you have an office or brick-and-mortar store, show a photograph of it on your web page. Better yet, show photos of yourself and your staff. Now your customers will view you as real people rather than some faceless cyber entity from who-knows-where.

You also build trust by selling big brand name products, by displaying clear shipping and return policies, by displaying your membership of nationally-respected organizations, and by offering personal guarantees. You will also build trust with a customer friendly navigation system on your web site and an easy to use interface. Add SSL secure server for credit card transactions to ensure trusted e-purchases. You gain credibility by having a professionally designed site, rather than something your teenage son developed over the weekend.

Once you've established trust, sales result. You can also build trust by repeated contact with your visitors.

1


Comments


The Law Of Trust News

2014-07-23

Family law: When separation beats trust protection - Mondaq News Alerts (registration)

2014-07-22
Family law: When separation beats trust protectionMondaq News Alerts (registration)Please note that these are only a few examples of where a claim could be made against a trust. Our expert relationships law team are involved in both making and receiving these types of claims in relation to trust assets on behalf of our clients on a ...

CERCLA Contribution and Trust Funds: A Matter for State Law - JD Supra (press release)

2014-07-17
CERCLA Contribution and Trust Funds: A Matter for State LawJD Supra (press release)The Second Circuit Court of Appeals in New York recently held that the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA), commonly known as Superfund, does not require contribution from beneficiaries of a responsible ...and more »

Analysis: Economist urges Sisi to restore trust in Egypt's laws - Independent Online

2014-07-22
Analysis: Economist urges Sisi to restore trust in Egypt's lawsIndependent Online“Egyptians don't trust their own administration,” De Soto said. “They're not going to hand in names or data, so you have got to start by establishing credibility.” He has given Sisi a plan outlining specific changes to the bureaucracy and legal code ...and more »

Important Developments In Canadian Competition Law - Mondaq News Alerts (registration)

2014-07-22
Important Developments In Canadian Competition LawMondaq News Alerts (registration)On July 3, 2014, Commissioner John Pecman participated in the Canadian Competition Law Compliance Workshop in Toronto, Canada. The workshop, hosted by Blakes and chaired by Brian Facey, Chair of the Blakes Competition, Antitrust & Foreign ...and more »

Separate US appeals court upholds subsidies under Obama health law - Thomson Reuters Foundation (blog)

2014-07-22
Separate US appeals court upholds subsidies under Obama health lawThomson Reuters Foundation (blog)WASHINGTON, July 22 (Reuters) - The U.S. Court of Appeals for the Fourth Circuit upheld a federal regulations that implemented subsidies that are vital to President Barack Obama's healthcare overhaul, in direct conflict with another ruling on the issue ...