Assuming your products or services are priced competitively and are
of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt.
An established store brand name derives from hundreds of positive
impressions built by continuous expensive advertising campaigns. These ads
purchase brand trust over time. But when you're a small business you can't afford
such expensive advertising campaigns. Nevertheless, you can build trust through your
website in multiple ways. First, anchor your business in time and space
by displaying your full address and phone number. If you have an office or
brick-and-mortar store, show a photograph of it on your web page. Better yet, show photos of
yourself and your staff. Now your customers will view you as real people
rather than some faceless cyber entity from who-knows-where.
You also build trust by selling big brand name products, by
displaying clear shipping and return policies, by displaying your membership of
nationally-respected organizations, and by offering personal guarantees. You
will also build trust with a customer friendly navigation system on your web site and an easy to use
interface. Add SSL secure server for credit card transactions to ensure trusted e-purchases. You
gain credibility by having a professionally designed site, rather than
something your teenage son developed over the weekend.
Once you've established trust, sales result. You can also build trust by
repeated contact with your visitors.
The Law Of Trust News
EnquirerheraldCalifornia deportation holds drop sharply after passage of Trust ActSan Jose Mercury NewsSAN DIEGO (AP) -- Far fewer immigrants arrested by California law enforcement are being turned over to federal authorities for deportation since a new state law went into effect in January. The law was pushed by immigrant advocates and directs law ...California's Trust Act reducing immigration holds, deportationsLos Angeles Daily Newsall 179 news articles »
Salon“You can't always trust people to do the right thing”: How a law split pro ...SalonBut when Bell raised the issue of access during a committee hearing on the measure, he says the testifying district attorney told him to simply trust that law enforcement wouldn't prosecute any woman who wanted to get into a drug treatment program but ...and more »
New York TimesSharing cyber threat data doesn't violate anti-trust lawFierceGovernmentITThe private sector need not worry about violating anti-trust law if it shares cyber threat data, officials from the Justice Department and Federal Trade Commission said Thursday. The two federal agencies released a policy statement (pdf) spelling out ...DoJ and FTC: Private companies need not worry about violating anti-trust law ...TopNews New Zealandall 80 news articles »
Isle of Man TodayChange to trust law will make Isle of Man competitiveIsle of Man TodayTreasury member Bill Henderson said the amendments involved abolition of the law requiring there must be two trustees when land is sold. Other amendments will see the 150-year perpetuity period scrapped while the law to protect local trusts against ...
Amendments To The Antimonopoly Law Of JapanMondaq News Alerts (registration)Japan adopted important changes to the procedure applicable under its Antimonopoly Law ("AML") on December 7, 2013. They will come into force within 18 months. The most important change concerns the procedure for appealing decisions of the Japan ...