Learn to Turn Your Expertise Into Expert Profits
Use the Right Colors in Your Promotional Materials

Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. The use of the right kinds of colors in your promotional materials – in your marketing brochures, your product packages, or on your web site – can actually increase your sales. When people see certain colors, it can change their emotions or they can symbolize things related to the colors. e.g. if you're selling a money-making product you should use green and brown colors, as they represent money and strength, and bring out the emotion of greed and comfort respectively.

Case Study:  DuPont

A US-based multicultural team at DuPont garnered around US$45 million in additional business by changing the way their decorating materials are developed and marketed. The changes included new colors that team members knew, from their experience within other cultures, were more appealing to their overseas customers.

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